You do not reason to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. The majority of the recent studies reveal world wide web traffic which comes from mobile platform accounts for over 15% of the total visitors and it is rising. So, what does this mean for you? Well, it is a wake-up call if you’ve not done anything to focus on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you reason to develop a mobile version of your website for your special target audience to keep them connected, on the technique!
What Should You Have?
For hooking in internet audience at large, and also a different website for mobiles as well relating to desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But using a website developed for each single device and keeping them updated is an awesome ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying handsets. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Site design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Website design?
Responsive Web Design can be a fad but a trend that existed for a long time now. To put it simply, responsive design designates a web layout wherein the content, images and also the other designing elements stay the same, but shrink immediately to adjust an issue specific screen size. In responsive type, the content can be managed 1 CMS and it is quick, easy and cost-effective solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is whereas the Adaptive designing steps in.
What is Adaptive Web design?
Adaptive design is a lot newer concept in a. Essentially, this technique adapts to what is displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the fact that the content remains same, there are certain changes that appear in areas elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gained popularity in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up an entire feel of individuals if it isn’t backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it may in brand inconsistency and confuse your target audience once they see different interfaces on varying devices.
So what’s The Bottomline?
While Responsive design can be an ideal solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is alot more user-focused. In years to come, the lot more than 50% of website users will use their mobile devices to surf the web and hence it is prudent to blend adaptive web lay-out techniques with responsive elements to leverage useless visibility, engage the target visitors and leverage the conversion ratio.
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